Brand & Creative Lead. Systems Thinker. Visual Storyteller.
I build the systems that let brands show up consistently, strategically, and at scale.
Featured Work
Halsbrook
Led creative execution for Halsbrook's Resort 2025 campaign in partnership with the SVP of Brand Marketing and Ecommerce. Developed the digital style guide, designed email and homepage creative, produced paid social assets, and shot original film photography to build a cohesive seasonal narrative across every digital touchpoint.
Rowing Blazers
Led art direction for a landmark women's collection launch during a pivotal era of brand growth. Shaped the visual narrative, directed on-set creative, and produced the full asset suite across lookbook, ecommerce, social, and press channels.
Enzo Custom
Redesigned Enzo Custom's entire email program from the ground up. Replaced inconsistent one-off executions with a modular luxury design system the internal team could own and operate independently across marketing, transactional, and scheduling communications.
Rowing Blazers
Developed the visual identity system for Rowing Blazers, including the signature logo that became a defining mark across apparel, packaging, retail, and brand communications during a period of significant cultural momentum.