ROWING BLAZERS BRAND IDENTITY SYSTEM
Developed the stacked logo that became a defining mark of Rowing Blazers' visual identity during a pivotal era of cultural momentum.
Designed to modernize the brand's original gothic mark while honoring its preppy heritage, the logo now appears across apparel, packaging, hang tags, retail, and digital platforms.
The original “gothic logo”
The updated “stacked logo”
Condensed mark
Rowing Blazers continues to use both marks alongside each other — the original gothic logo and the stacked version — creating a flexible dual-logo identity system that adapts across product lines, collaborations, and digital touchpoints. Also developed the condensed R.B. mark for versatile branding applications and seamless use across collaborations.
The logo has since appeared on collaborations with Barbour, BEAMS Plus, and others, and has been worn by athletes, musicians, and cultural figures who helped cement Rowing Blazers as a cult menswear brand.
IN THE WILD
