RESORT 2025
AT HALSBROOK:
Digital Campaign, Catalog & Video
Led creative execution for Halsbrook's Resort 2025 campaign in partnership with the SVP of Brand Marketing and Ecommerce. Developed the digital style guide, designed email and homepage creative, produced paid social assets, and shot original film photography to build a cohesive seasonal narrative across every digital touchpoint.
Digital photography by Taylor Jewell
EMAIL DESIGN
Designed four emails per week in close partnership with the marketing team, balancing brand storytelling with performance strategy and seasonal priorities.
PAID SOCIAL
Developed social assets and a campaign video translating the Resort 2025 narrative into performance-driven creative across paid channels.
HALSBROOK.COM
Updated the Shopify homepage regularly as part of an ongoing seasonal brand storytelling strategy, maintaining visual consistency across the site.
FILM PHOTOGRAPHY
Shot original film photography to deepen the campaign's visual identity, with images featured across email, web, and social channels.
DIGITAL STYLE GUIDE
Developed a digital style guide ahead of campaign execution — translating the Resort 2025 brand direction into a cohesive visual framework for consistent execution across all digital touchpoints.
