ToffeeSmyth
A website and brand system built from a creative brief centered on southern charm, homemade warmth, and elegance.
ToffeeSmyth needed a complete Shopify website and brand presence built from that vision.
The only existing asset was their logo, with rich, warm tones in deep brown and burnt orange.
I built a palette designed to complement that richness while evoking the bright warmth of a bakery in the morning.
A pale warm blue and buttercream, paired with two elegant fonts, created a system that felt light, fresh, and cohesive.
The system translated seamlessly to mobile, maintaining the same warmth and clarity across every screen size.
