Rowing Blazers x BEAMS Plus
A global collaboration between two brands united by a love of traditional American style, craft, and authenticity.
I led the graphic identity, campaign art direction, and US launch for this limited-edition yacht club-inspired capsule with legendary Japanese retailer BEAMS Plus.
Photography by Zeke Martinez
As a nod to classic nautical codes, I designed a graphic system using the international nautical flag alphabet to spell out the names and initials of the brands.
The emblem was applied across hats, shorts, the watch face, labels, and hang tags.
I produced and art directed the campaign shoot, set against the backdrop of the Central Park Model Yacht Club. The shoot captured the playful spirit of the collaboration across a full suite of assets for the US ecommerce launch.
Impact & Results
The collection received press coverage in Hypebeast and sold out.
