Enzo Custom
A high-frequency content system built from a wide range of raw assets, with no formal content calendar to guide it.
Enzo Custom had a rich library of raw material — campaign photography, showroom imagery, video footage, influencer content, and a blog full of great menswear writing — but no system for turning it into consistent social output.
I built a repeatable grid structure, alternating rows of photography and rows of video content, and assessed what was available each month to build a cohesive posting rhythm. Every piece of content had a place and a purpose.
Where possible, I aligned social content with email campaigns to reinforce key moments across channels, like coordinating story content around a timely brand announcement on pricing and tariffs.
